Tank is a global high-end SUV brand launched by GWM facing the new trend of SUV and also an important fruit of GWM's innovation in all categories. It is committed to leading SUV brands worldwide. Tank internationally positioned and created by all the people around the globe made breakthrough based upon the current consumption trend and opened up a new category market.
Tank logo is dominated by the first letter "T" in the English name "TANK". The tough off-road style of Tank brand is highlighted by a strong metal feeling and three-dimensional feeling. The square-based tough design elements highlight a strong sense of strength, and the whole logo is like a tank ready to go, guarding the brand users with a solid and powerful force.
The tank logo consists of two capital letters: "T" and "U". T stands for TANK brand, Technology, and Trend positioning, and U stands for user (YOU) and United. Tank brand will build hardcore strength by utilization of innovative technologies, create a new mobility mode and lifestyle, and work with users to create a shared brand ecology and lead a trendy and fashionable lifestyle.
Life is a process of continuously meeting challenges and breaking through ourselves. For the unknown road ahead, we shall keep the strength to be fearless of difficulties and still retain a feeling in our minds. Only by coupling hardness with softness can we really enjoy life.
SUV division is no longer limited to off-road driving or urban travel according to user demands. The independence of Tank, representing the start of reshaping the SUV market, covers all-scene products of fashion, trend, and luxury, and provides consumers with a new car experience.
The independence of Tank is a milestone of GWM's innovation strategy. Tank brand carries out user lifecycle management with the user as the center, adheres to the strategic concept of "more than off-road, not only a car" to build the new user ecological experience, and becomes a solid force for GWM's digital transformation and user ecological transformation.
GWM's multi-dimensional advantages, such as R & D and manufacturing capabilities, business model innovation, and user reputation, are capable of supporting Tank brand to build super competitive strength in the new positioning. The independence of Tank brand is the inevitable result of GWM's accumulated strength and development.